Vision

is to be: “The World’s Favourite Flavour, Colour, and Fragrance Company, Offering Nutritious,
Superior Visible, tasteful and distinct smell To People Everywhere.”
Being the Favourite Company does not mean being the biggest but it
does mean being the best in terms of consumer value, customer service,
employee talent, and consistent and predictable growth

Mission

We will deliver superior value to our shareholders by:
Bringing manufacturing best practices to all our facilities using benchmarking to fill the gaps and to deliver superior quality
Deliver on food safety, local and international regulations, and work environment safety
Organize, structure and maximize our resources to support and lead new projects
Develop our Teams, and culture to achieve organisational excellence